Inbound Marketing Automation is The Prizewinner
Back in the 50s, B2C companies enticed their prospects help in promoting their wares to other prospects by holding competitions. Prizes were awarded for the best jingle, slogan, or advertisement. It...
View ArticleThe FUDs of Marketing Automation
IBM's famous FUD - Fear, Uncertainty and Doubt - was an effective marketing strategy in the 70s and 80s. It revolved around the idea that you could not be fired for buying an IBM solution, but your...
View ArticleMarketing Automation: Automatic People?
With the advent of IBM's Watson - the Super Sales Rep, it is now possible to replace a sales person with a machine. Or is it? Does the mere capability to speak, listen to and comprehend English turn a...
View ArticleTechnology’s Biggest Failure
Most promising technology startups fail because they do not believe their inventions require marketing. Many of these companies' people believe that they shouldn't even have to sell their technology!...
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