Video’s Importance to Inbound Marketing Automation
If you want your content to Engage your visitors, you had better ensure that some of it is Video. This chart shows why.The post Video’s Importance to Inbound Marketing Automation appeared first on...
View ArticleInbound Marketing Automation and Pharma
Gossamar markets its Inbound Marketing Automation systems to SMBs and thus we very seldom come into contact with Pharma (small for a Pharma is still Big!). But as a marketer in the digital world, any...
View ArticleOutsourcing Inbound Marketing Automation
Outsourcing, in this post, is the process of subcontracting an activity to a third-party. Outsourcing can yield significant cost savings and dramatically improve the performance of a business function....
View ArticleMarketing Automation's Content Design
Designing content for marketing automation systems is time-consuming and expensive. So you want to create the minimum needed to fuel your marketing and nurturing campaigns. This post provides a high...
View ArticleInbound Marketing Automation is The Prizewinner
Back in the 50s, B2C companies enticed their prospects help in promoting their wares to other prospects by holding competitions. Prizes were awarded for the best jingle, slogan, or advertisement. It...
View ArticleThe FUDs of Marketing Automation
IBM's famous FUD - Fear, Uncertainty and Doubt - was an effective marketing strategy in the 70s and 80s. It revolved around the idea that you could not be fired for buying an IBM solution, but your...
View ArticleMarketing Automation: Automatic People?
With the advent of IBM's Watson - the Super Sales Rep, it is now possible to replace a sales person with a machine. Or is it? Does the mere capability to speak, listen to and comprehend English turn a...
View ArticleTechnology’s Biggest Failure
Most promising technology startups fail because they do not believe their inventions require marketing. Many of these companies' people believe that they shouldn't even have to sell their technology!...
View ArticleAutomate or Die
Automate or die is a phrase that's been heard since the first industrial revolution. And it's perhaps more relevant today than ever before. Why? Two reasons: (i) there is much more data available to...
View ArticleVideo’s Importance to Inbound Marketing Automation
If you want your content to Engage your visitors, you had better ensure that some of it is Video. This chart shows why.
View ArticleInbound Marketing Automation and Pharma
Gossamar markets its Inbound Marketing Automation systems to SMBs and thus we very seldom come into contact with Pharma (small for a Pharma is still Big!). But as a marketer in the digital world, any...
View ArticleOutsourcing Inbound Marketing Automation
Outsourcing, in this post, is the process of subcontracting an activity to a third-party. Outsourcing can yield significant cost savings and dramatically improve the performance of a business function....
View ArticleMarketing Automation’s Content Design
Designing content for marketing automation systems is time-consuming and expensive. So you want to create the minimum needed to fuel your marketing and nurturing campaigns. This post provides a high...
View ArticleInbound Marketing Automation is The Prizewinner
Back in the 50s, B2C companies enticed their prospects help in promoting their wares to other prospects by holding competitions. Prizes were awarded for the best jingle, slogan, or advertisement. It...
View ArticleThe FUDs of Marketing Automation
IBM's famous FUD - Fear, Uncertainty and Doubt - was an effective marketing strategy in the 70s and 80s. It revolved around the idea that you could not be fired for buying an IBM solution, but your...
View ArticleMarketing Automation: Automatic People?
With the advent of IBM's Watson - the Super Sales Rep, it is now possible to replace a sales person with a machine. Or is it? Does the mere capability to speak, listen to and comprehend English turn a...
View ArticleTechnology’s Biggest Failure
Most promising technology startups fail because they do not believe their inventions require marketing. Many of these companies' people believe that they shouldn't even have to sell their technology!...
View ArticleVideo’s Importance to Inbound Marketing Automation
If you want your content to Engage your visitors, you had better ensure that some of it is Video. This chart shows why.
View ArticleInbound Marketing Automation and Pharma
Gossamar markets its Inbound Marketing Automation systems to SMBs and thus we very seldom come into contact with Pharma (small for a Pharma is still Big!). But as a marketer in the digital world, any...
View ArticleOutsourcing Inbound Marketing Automation
Outsourcing, in this post, is the process of subcontracting an activity to a third-party. Outsourcing can yield significant cost savings and dramatically improve the performance of a business function....
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